In 1978, Bob graduated from business school with a vision: to provide objective and comprehensive financial counseling services. His goal was to educate clients so they could make informed decisions and act in their own best interests. Unfortunately, the career opportunities provided by many “financial institutions” had a product-focused agenda so Bob rejected the culture in favor of joining a small independent firm. In 1989, Bob joined with Marshall Serwitz to establish Sullivan & Serwitz as an independent financial advisory firm that has evolved into a Multi-Family Office. Their vision is to provide a diverse and complex range of investment and financial services that affluent families require to facilitate the accumulation, growth, preservation and transition of assets among generations.


San Jose State University, School of Business
Degree: Bachelor of Science – Business Administration

Professional Certification:
Certified Financial Planner 1984-Present

Teaching & Lecture Activities:
Continuing education seminars for allied professionals
Customized presentations developed for corporate and municipal employees
Featured guest on various television and radio programs – investment topics

Professional Associations:
Financial Planning Association
o Member 1978-Present
  o Director of Ethics, Membership & Programs: President, Chairman of the Board 1980-1986
National Association of Personal Financial Advisors (NAPFA): Member 1996-Present

Achievement Summary:
Selected by prominent Silicon Valley law firm as expert witness to analyze and report findings on evidence in major investor lawsuit.
Assisted client in negotiations with major labor union and bank to implement successful business liquidation.
Co-founded Sullivan & Serwitz, a Multi-Family Office
Listed – Who’s Who in Finance and Industry 2000-2001

Professional Experience:
Co-Founder, Sullivan & Serwitz, Los Altos, CA 1989-Present
Co-Founder, Personal Portfolios, Redwood City, CA 1987-1989
Associate, Financial & Investment Advisor, San Jose/Menlo Park, CA 1978-1986